Principle Studios is seeking an experienced UI/UX designer. The ideal candidate can provide holistic design solutions from UX to visual design and is equally comfortable speaking in the language of wireframes or elegant, modern design, and UI patterns.

We also recognize that most people fall on one side or the other of the UX/UI skillset. If you are strongly on one side and still feel you are a good fit, we encourage you to apply. (Especially if you have a secret weapon you can bring to the table, like animation, motion graphics, or graphic design!)

If you've applied to our other role for a UX/UI Designer, this is a different role with less emphasis on product. We encourage you to reapply if you feel you are a good fit.


We are seeking someone who can own and follow a design process, but finds fluidity to adapt to clients and their unique needs. You are confident in your ideas and skillsets when presenting in creative reviews and interacting with clients, stakeholders, and peers, and can utilize constructive feedback to amplify the desired end product. Principle Studios values collaboration and connection on all levels. Strong interpersonal skills are an essential element for this role.

You desire to push the envelope on visual design and have the acumen of visual systems and best practices to execute. You have the ability to take a project from concept and visualization to deliverable products and enjoy collaborating with the engineering team.

You have an understanding of visual systems and best practices, including layout and typography, and you have a curiosity and eye for pushing visual design in interfaces forward. You are engaged in both visualizing an experience in the abstract and driving that vision into concise deliverables.

Our ideal candidate is intuitive to what the client wants and needs and balances that with current trends and guidelines. You are able to connect and communicate the pain points and problems a client is experiencing with solutions and business impact. You are able to see the bigger picture of what needs to be accomplished and follow through with your design process.


  • 5+ years working in-house or at agencies post-graduation as a UX or UI designer. Your compensation is negotiable based on experience.
  • An available online portfolio which includes relevant real world work and demonstrates innovative, user-centered visual design solutions for B2B and B2C clients.
  • Experience in design tools such as Sketch, Figma, InVision, Adobe CC and Keynote.

Types of skills we'd like to see

  • Excellent communication, presentation, and interpersonal skills. You’re comfortable presenting to both stakeholders and team members.
  • Experience partnering with technical product and engineering teams for design implementation.
  • A stunning portfolio which includes B2B and B2C brands.
  • Exceptional attention to detail. You are good with typography, composition, imagery, iconography, and color.
  • Influence product strategy and vision by partnering with research, product managers and business leaders.
  • Experience designing within a brand language, and can talk about why choices and decisions were made based on brand.
  • Have a strong UX process that includes research, personas, journey maps, user flow, wireframes, prototyping.
  • Have a good understanding of current design patterns and guidelines for both mobile and web and be able to create a coherent cross device experience.

Although this job is remote, candidates must be in the United States to work. Unfortunately we can not sponsor work visas at this time.

Principle Studios provided the following inclusive hiring information:

We are an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

About Principle Studios

Principle was created as a lifestyle design and technology consultancy. Its goal is to prove that caring for our customer’s needs, caring for our community and caring for our team’s well-being are not mutually exclusive. So what does a lifestyle agency even mean? It means that we’ve established a different norm within our agency. The ‘life’ in lifestyle refers to the fact that we really do want you to have a life outside of work. Don’t misinterpret that. We value exceptional work, but we also value having an exceptional life.

We will forever be remote but we have tons of online collaboration. Principle doesn't have a strict top down culture and we have a strong mentor program with growth opportunities. We offer competitive salaries and great benefits. We have a kind and supportive culture and have created opportunities to give back to our employees’ communities. (see our Love in Action project on our website)

Diversity fuels our spirit. We have a commitment to inclusion across race, gender, age, religion, identity and experience that drives us forward every day.

Send your resume or portfolio to to apply.

So what kind of people are we trying to be? Great question. At Principle, we are:

Kind - Quite simply, we strive to always be kind. To show kindness in how we speak to each other and to our clients. We are patient with irrational demands, and try to approach problems with hope instead of pessimism.

Generous - We never try to get by with the minimum. Whether it’s our work, our compensation, or our company policies, we go above and beyond wherever possible. We give generously of our time (to each other), our talents (to our clients), and our resources (to nonprofits that we support).

Honest - We believe that the best results come from collaboration, and for true collaboration, there must be open and honest feedback. While this can sometimes be difficult and awkward, the goal is for it always to be done in kindness (see point 1) with the goal of improvement. Whether it’s improvement on our work or our own character, we always want to be better.

Curious - We like to try new things. Sometimes they work, often they don’t… but we’re always looking for a new way to improve. We explore original ways to get from A to B, and we keep up with the latest and greatest (as well as the futures) of our disciplines.

Celebratory - We love having fun, and we love having fun together. We recognize wins (big and small) and we’re thankful for each other. We look for ways to encourage each other, and call out our peers for their hard work and unique talents.

Humble - Part of being honest (point 3) is knowing and admitting when we are wrong. This is completely ok, and we encourage it! We recognize that none of us live by these principles all the time - it’s an aspirational list. We’re a team of imperfect people who lean on each other to grow. We believe that we can accomplish far more together than we ever could on our own.